Monday, July 06, 2009

Transformers: Revenge of the Fallen = Biggest Second-Weekend Drop in Michael Bay's Career

I saw an opening-day midnight showing of Transformers: Revenge of the Fallen. Like many I was, shall we say, less than impressed. Other similarly disappointed friend noted ruefully that it would still probably make boatloads of money. This is true. For a film like this, the audience is more or less built in. It can't not make money.

However, that night I also claimed that if Team America: World Police came out next year, they wouldn't be singing about how much Pearl Harbor sucked anymore. I predicted that once the build-in audience had done their duty, and word spread about how bad it was, we would see the largest second-week slump in Michael Bay's career.

Called it.

Transformers 2 had an opening weekend gross slightly shy of $109 million. The second weekend saw that figure drop to a bit over $42 million, for a week-to-week change of 61.2%, placing it currently ranked #252 on Box Office Mojo's list of the Biggest Second Weekend Drops - the highest of any Bay-helmed movie.

(Also worth noting: Those figures only count the actual weekend part of the first weekend. They do not include the more than $91 million made on that previous Wednesday and Thursday. If those were included, the drop would be even more severe)

1 comment:

Christine said...

And the drop is well deserved. Everything about that movie (save for the forest sequence) was horrible. I almost walked out 45 minutes into the movie. And at least Pearl Harbor had Josh Hartnett.

Lets hope that (500) Days of Summer isn't disappointing. (And yes, I realize it's a completely different style/director/EVERYTHING... but all i'm saying is it better be good.)