Saturday, June 30, 2007

Blade Runner: The Final Cut Commercial

I just found it now, but this apparently played June 20 during AFI's "100 Years... 100 Movies" on CBS. (They rated BR #97, beating out Toy Story and Ben Hur, and only 3 spots behind Pulp Fiction) As should now be common knowledge, I love this movie, and have been looking forward to the Final Cut since I first heard about it.

It's up several times on YouTube, but Warner Brothers keeps taking it down. Hopefully the DailyMotion version I've embedded will stick around for a while. It has better quality than YouTube, in any case.

I can't say I'm terribly impressed by the herky-jerky, "look what we can do in After Effects" style of the commercial, and the audio cutting is downright sloppy. I guess it's a side effect of foolishly trying to make a film that came out in 1982 look "new."

(Listening closer, it sounds like the audio actually drops out for a split second at somewhat regular intervals. Very sloppy, and it makes the whole commercial feel "rough" and "harsh".)

Nonetheless, I'm still hyped for this definitive release, which has been a long time coming. (If you don't know, the studio politics surrounding Blade Runner were beyond messy, and it's taken most of the last 25 years to sort them out so that the film as Ridley Scott shot it can actually be seen fully)

The titles at the end indicate the Final Cut will be released on DVD, HD-DVD, and Blu-Ray, but make no mention of the rumored limited theatrical run. I'm still hoping though...

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